You have no items in your shopping cart.


My Beloved Dad
You may have visited the store lately and found it closed; it’s been a rough year as my dad’s health was slowly declining. He passed away just recently, and I needed some time to mourn his loss with my family.
💔 I already miss him! But, I will forever find solace in the beautiful memories I had with him. My dad inspired me to always be a better version of myself, to be strong, to do my best, to have Faith that everything from Allah SWT is for our own good. And now, as I resume life without his physical presence, I will carry his legacy in my heart, and I pray that we reunite in Jannatu-Al-Firdaus.
Please keep him in your dua’ and May Allah SWT shower your loved ones with His Mercy and Forgiveness.
Your Hijabs. Our Mission
I see you running in the morning, dropping your kids off at school or early practice. I see you getting ready for work, blocking your schedule in time slots to fit everyone’s needs (and hopefully, yours). There are numerous hats that you wear throughout the day, but you’re still you... You want to feel comfortable. You don’t want to waste your time, or money, on hijabs that don’t work; that should be the least of your concerns, but it’s for sure, one of my biggest! I want you to own wonderful hijabs that fit your busy schedule. That's why every piece we add, every new fabric, size, or print, has been carefully selected/ tailored for you.. and if that piece does not work for you, we’re here to help you find the one that does. I want you to feel the Joy of Hijab and enjoy your shopping experience with us... it’s a goal, a mission. you can take me as your hijabi stylist. 😊
How COVID-19 Affected my Hijab business

Alhamdulillah, We’re back! Hope you’re all safe and healthy! Thank you for getting in touch and for your sweet notes! As for those of you who don’t know; let me briefly share how Covid-19 affected my life & hijab business:
My sister and I regularly visit our parents in Jordan, but this time, our supposedly short visit turned into a span of five months! Borders were closed and we opted to stay with the folks until Jordan almost hit the “Green Zone”. We came back few days ago via a charter flight since commercial flights are still not operating.
I felt so blessed to spend this precious time with my parents, and now I’m also so grateful to be back with my husband and kids.

My vision for my business evolved amidst this chaotic situation. I now have bigger dreams to help those affected most by circumstances like these. Some women might not be able to afford their hijabs for themselves or their girls, some other have lost their jobs and so food on the table is now a real issue for many families. 

I'm more hopeful now than I was before, yes.. believe it or not.. that my business - INSHALLAH - will grow because my mission now is broader :) 

our patience and support are deeply appreciated 😊 I’m excited to have the opportunity to serve you all again.



What's Cookin'? Working on my New Hijab Collection

So, what’s cookin’?  :D

As I prepare my new collection for the coming season, I wanted to share with you one of the heart-warming phases of listing a new product. It’s when I experiment with the hijab and see its potential on my mannequin. Is it soft? is it light? Is it opaque? Is it practical for a busy-scheduled lady out there who wants to be elegant but does not have the time for the hassle? Are the colors, fabric, or print suitable for work, for moms, or for college students. I wonder, who would enjoy this hijab the most? The list of questions goes on and on with each scarf/ hijab.

See my friend, you can’t skip letters.. you have to pass through each one of them to move forward. leaping only means jumping faster and decreasing the amount of time spent on a certain phase between two letters – you cannot skip any letter.. each letter is valuable, each letter helps you understand what the next letter is about.. each letter is a base, a foundation.. trust me, when you’re done with all letters, that ‘s when you will be able to write your words.. and then your story..

Stay tuned, as I will be posting new products soon!

Out of my comfort zone!

Fall 2018The idea of starting my own business terrified me. The thought of me starting something totally new (just because I want to) was so crazy… “Who would do that? Why? At this stage of my life?  I’ve invested in my academic life for so long, and now I want to start ... business?”

But, I had -and still have - a feeling, deep down in my gut, that I do have a vision, I do see that my style and the way I put colors and clothes together is different, that some people out there might be inspired by me. See, I don’t consider hijab to be about fashion, nor is it about being trendy … it’s way deeper than this, it’s a beautiful symbol of what we chose to represent, of our strength to be part of our communities, to prosper, to shine.. hijab doesn’t stop us, it’s basically PART of us, and I want to be able to celebrate the joy of hijab by creating a boutique for the ladies out there so they can just go ahead and do their work comfortably, practically, and by simply being elegant.

I started to learn more about business, photography, fabrics, colors, retailers and wholesalers, I followed hijabi bloggers and influencers, I learned about marketing, website optimization. There were moments when I felt I’m farthest from my goal, and at other moments, I felt.. well, I’m kinda getting there.. yes, I am! Slowly but surely..

I decided to share this part of my journey with you so we can connect more and to whisper in your ears that if you have any doubts about a decision that you believe would make a difference and would make you and others happy.. Give it a shot.. because not doing so means you didn’t give YOURSELF the possibility of success.. “But, what about failure?”, you might ask.. my dear, failure to me now means failing to believe in myself, it’s not about the business or fame.. success is not measured by accomplishments for these are only embellishments that we all brag about.. to me, success is doing something you love, is giving yourself a chance to grow, is learning what the world has to offer, it’s being genuine to yourself and others.. success is so deep, it’s so human..

Would love to hear your story, your fears and successes. your turning points and dreams.. you can simply reply to this email, it’s up to you if you would like to share your comment publicly or keep it private.. just let me know 😊

My personal take on Hijab as a Fashion

My personal take on Hijab as a Fashion


Hope you're enjoying your day so far :)

I wanted to share with you my personal take on Hijab as a Fashion so you have an idea of what to expect from my blog and store :)  

Simply put, Hijab is a joy in my life. I feel that it completes me, it reminds me of who I am, who I represent and the values I carry with it. 

A lot of my customers wonder how to put their clothes, colors and patterns together ...How to look professional without compromising modesty..How to make use of their Hijabs to mix and match their outfits.. and so many other questions that I hope I can answer here.


InshAllah, I will start a series of posts that show simple style solutions; how to handle colors, fabrics and patterns. I hope these  posts will be especially helpful to the new hijabis, and for all ladies who feel they still don’t know how to put it together . .. Stay tuned as my next few posts will be about What colors look nice together :) 

Meanwhile, let’s start with three words that represent Hijab as a Fashion to you. This will give me a better idea of your preferences and what you're looking for.  My three words are: Practical, Simple and Elegant.. what are your three words? 

I’d love to hear your feedback and your own tips & tricks! You can either write your comments under the blog post on, or feel free to email me at and I will make sure to include your comments in the coming posts. 
Also, please share with your friends and family!


Introducing Hello Sunshine!

A beautiful combination of sun and skies! Wavy rays on a blue beach! This scarf is all about summer!

Also, please don't forget to share with your friends and family!